pro·ac·tive: anticipating change and taking action, rather than reacting to events
The Proactive Report is about the shifts in the media landscape, social media strategy and online PR Our aim is to bring you the latest research and case studies that show how technology is changing media consumption and the patterns of communication and behavior online.
Latest Post
What Are Social Media Users Looking For?
As with traditional media, it’s different strokes for different folks on social media sites. And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.
According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news and community and digg has a mixed bag.
Another post from Chikita shows that Facebook is far and away the best source of loyal visitors – over 20% of all visitors from Facebook visited the referred site four or more times per week. Digg came in second place with slightly over 16%.
Online PR
Online Buzz, Reputation and The Power of Voice
February 8th, 2010 | Read | Discuss
Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice.
Since then many companies have felt that power – positively and negatively. Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list.
Nestle is embarking [...]
Research
What Are Social Media Users Looking For?
March 19th, 2010 | Read | Discuss
As with traditional media, it’s different strokes for different folks on social media sites. And knowing your audience’s needs and preferences is just as valid in PR today as it ever was.
According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games [...]
Social Media Case Studies
Social Media – Where’s the beef?
February 21st, 2010 | Read | Discuss
It’s been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel [...]
Social Media Marketing Tips
CMO’s Guide to the Social Landscape
March 17th, 2010 | Read | Discuss
According to the CMO Club 81% of CMO’s plan to link their annual revenue to their social media investment!
But other studies show that many CMO’s are still confused about how to effectively integrate social media with their marketing and PR programs.
We often get asked whether a company should do it all in-house or outsource to [...]
Social Media Strategy
Social Media – Where’s the beef?
February 21st, 2010 | Read | Discuss
It’s been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel [...]
Video Interviews
Social Media Strategies: Ravit Lichtenberg at OMS10
March 14th, 2010 | Read | Discuss
Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’
Take a step back and figure out the best way to reach your customers, provide valuable content and stay close to them, says Ravit.
Five Social Media Tips:
1. Have a vision-driven strategy, but [...]
